Elevate Your Business Marketing with Professional Photography: A Guide for Small Business Owners
Elevate Your Business Marketing with Professional Photography: A Guide for Small Business Owners
Professional photography can be a valuable asset for businesses of all sizes. It can help to enhance your marketing efforts by showing your customers what you’re all about. Great photos can show more than what words can express. Today, Two Story Photography shares just a few of the ways that imagery is an asset to those trying to carve out their space in the market.
What Photography Can Do for You
The right photos shared at the right time are so much more than just pictures. Photography can help in:
- Establishing your brand identity. Professional photos can help you to create a cohesive and visually appealing brand identity that will help you to stand out from the competition.
- Increasing sales. Professional photos can help to increase sales by making your products or services more appealing to potential customers. This is because people are, by nature, visual creatures. Seyens explains that half of our brains are dedicated just to processing visual information.
- Building trust and credibility. Professional photos can help to build trust and credibility with potential customers by showing that you are a professional and reliable business.
How Professional Photography Can Benefit Different Types of Businesses
Great photos are more than just a way for retailers to showcase their goods. No matter what industry you’re in, imagery can give you a boost.
- Architects and building contractors. Professional photography can help architects and building contractors to showcase the quality of their work, highlight unique design features, and attract new clients. For example, a renovation contractor could use professional photos with high-quality bathroom renovations that they completed. This could help to attract new clients who are looking for these services.
- Furniture stores. Today’s consumers are increasingly making decisions on large furniture pieces by shopping and comparing online. Your images can help you seal the deal and shine above others with similar products.
How to Choose a Photographer
When choosing a professional photographer for your business, cost shouldn’t be your first deciding factor. Remember, you aren’t just paying for pictures but the experience and equipment to capture your business at its very best!
Look for a photographer with a strong portfolio that showcases their skills and style. This will give you a good idea of whether their work is a good fit for your business. You’ll also want to make sure that the photographer understands the specific needs of your business and can create photos that will resonate with your target audience. Ask about their speciality – a portrait photographer may not always be the right person to capture food or lifestyle shots.
Get Ready for Your Session
Once you have chosen your snapshot seeker, it’s time to get ready for your big day. You can make the most of your time together with a few quick preparations.
Start by decluttering and staging the space where the photos will be taken. This will make the things look more appealing and professional. When you are selling a home or office building, renovate any outdated kitchens, open spaces, or bathrooms before the photography session.
If you’re having headshots taken, remind your staff to choose appropriate clothing. Even if you usually have a relaxed dress code, tee shirts and ripped jeans are rarely appropriate for your marketing materials. (There are exceptions to this.)
Best Uses for Your Pro Photos
Once you have your professional photos, it is important to maximize their use in your marketing efforts. Two of the best places to use your photos are online and in your printed materials.
Your website is one of the most important marketing tools you have. And it’s the perfect place to showcase your professional photos, which you can include on your homepage, product pages, and service pages.
If you create print materials, such as brochures or flyers, be sure to include your professional photos. This will make your materials more attractive and persuasive. A quick note on photos: they don’t have to be the same resolution for web viewing as they do for your printed materials, according to Shutterstock.
Professional photography can be a valuable asset for your business. By following the tips above, from setting the stage for your photographer to sharing your pics online and in print, you’ll get the most out of your investment, and you’ll kick your marketing up a notch.
Visit Two Story Photography Sydney to find your photographer today, and let their expertise help you share the best of all you have to offer.