4 Reasons Why Professional Headshots Matter for Your Business
On professional networking sites like LinkedIn, you’ll often see professionally-shot profile photos of members with zero background clutter. These are often referred to as professional headshots or corporate portraits.
But why am I talking about headshots today? You see, professional headshots are intrinsic in building your brand’s identity. It could help your potential client put a face to the name of the business they are dealing with. This is particularly effective for smaller and mid-sized businesses who have yet to establish a solid brand identity for themselves. People buy from people and a headshot is your way of showcasing your company as a person.
Here’s 4 reasons why you should invest in professional headshots for your business.
#1 A first impression can go a long way
When it comes to your online profile, first impressions can do a lot to help steer potential prospects towards your business. A lot of companies tend to invest in a responsive website but ignore the team or about-us section. Normally prospects will go through your website in detail and the one thing that they all love to see is the person behind the brand. Without a professional photograph, you could potentially be looking at a lost opportunity,
#2 Visuals build trust
Pictures speak a thousand words and a professional headshot can be the difference between a prospect’s decision to get in touch with you or to continue searching. People are more likely to trust and relate to your business if they can see the people behind the name. So, whether this is your website, social media channel or any other online platform, professional photos are a no brainer.
#3 It makes you look professional
A professional headshot will align with your business values and services on offer and work to convince potential clients about engaging and connecting with your brand. If your headshot isn’t professional enough, people are not likely to warm up to you.
#4 You can do more with less
You can use the same headshot across all your marketing channels; your website, social media platforms, marketing collateral, press release, brochures, and most importantly on your LinkedIn pages. In fact, consistency is key when it comes to establishing trust and recognition. And while there is no fixed rule to determine the expiry of your headshot, we recommend updating your pictures every couple of years.
Here are some other examples of professional headshots we’ve created for businesses like yours – https://twostoryphoto.sydney/portfolio/#portraits
Important Tip: If it’s the cost of hiring a professional photographer that is bothering you, look at it this way. In today’s day and age, you’re not likely to get a chance at making a great second impression. Remember this: You’re not just paying a photographer to use a fancy camera and expensive equipment. A professional photographer has the expertise to evoke spontaneous expressions from you, determine lighting that works and angles that make you look friendly yet professional. A good photographer can work wonders to help project your business in the best possible light. Their contribution to your online platforms could inspire and influence engagement and sales for your business.
We love helping our clients present the best version of themselves, especially when developing their online communications. We can help you too. Write in today to see if we make a good fit: [email protected]